Clarity.
At Scale.
Creative lead for SAP’s global identity system, built to scale, tell complex stories, and visualize the future of enterprise and AI.
Scope & Impact
Led the development of a global visual identity system for SAP’s enterprise software ecosystem
Established scalable brand architecture across products and platforms
Created an award-winning proprietary iconography and illustration system
Directed end-to-end creative for SAP Sapphire, from narrative through campaign execution
Oversaw brand migration and touchpoint conversion at enterprise scale
Embedded with product, engineering, sales, and brand teams to ensure alignment and adoption